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NOVOMATIC’s Greentube Acquires Present Creative to Expand to US Market

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The NOVOMATIC Digital Gaming and Entertainment division, Greentube, has signed a deal with the Present Creative. Through this acquisition with this US development studio, Greentube continues its growth strategy in North America.   

Brand Background:

Greentube is one of the leading full-service providers in the online and mobile gaming sector. The company started its journey in 1998 when the 3D game Ski Challenge was launched. The name of the company was Dürrschmid&Reisinger OEG back then, before re-naming in 2000. In 2010, it became a part of the NOVOMATIC group.  

The company has been present in the US market since September 2021. It operates in New Jersey and Michigan and is determined to expand its presence to other states. The supplier also has a license for the Canadian province of Ontario, so we can expect to be able to play its games across the whole continent.   

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During the last year, the supplier strengthened its local product offering, which allowed many significant changes.  

Expanding to the US market:

Present Creative is a development studio based in the USA. They have a proven track record of creating a range of edge-on-the-seat games for both the iGaming and iLottery industries. Since the studio has a lot of experience designing Real Money Games and Casual Games, they have created their original content. Michigan State Lottery already approved some of these innovative games and they will be released soon.   

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Greentube’s local team in the USA will be focused on game design and sales. It means that this acquisition will help Present Creative in boosting its capabilities and fasten its journey to new markets.  

Michael Bauer, CFO/CGO at Greentube, said: “We are thrilled to announce this acquisition as Present Creative is a very good fit for us. They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local flavour to our games. The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”  

CEO and Co-Founder at Present Creative, Ben Sutherland, said: “We are excited to now be part of the Greentube family, and this acquisition will allow us to speed up our development processes and take our content to new heights. This is a fantastic opportunity for Present Creative, and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.” 

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